Joab Ouma is an Msc graduate in international business and a Director of Lasting Solutions Limited, Koleza Africa Ltd, Horttiserve East Africa among others.
He is a business strategy & marketing specialist with emphasis on business modeling. He has held senior positions in Blue Chip Multinational companies in Kenya and the Africa region in marketing and business development, rising to the position of regional commercial Director at Sara lee.
Joab is a well rounded commercial management and implementation expert with over fifteen (15) years experience and is instrumental in the agro processing value addition strategy delivery. His docket includes regional territorial coverage in Africa, undertaking strategic new business ventures and new product launches. He has successfully assisted companies and organizations in initial market penetration and entry strategies.
He is a member of Trade links International, East Africa Manufacturers Association, the Pan African Bean Research Alliance (PABRA), Kenya Association of Manufacturers among others.